Dehradun, With the motto ‘seeing good – doing good,’ SOCH, Social Organization for Connecting Happiness is bringing Hindi cinema with a social message to our villages in Uttarakhand.
Thanks to a brain storming session held by SOCH in April this year, one of the members Ankit Negi suggested this brilliant idea which has finally taken shape and coming week, residents of Patagli, Ghonti village in Tehri District are in for a visual treat.
As the sunsets behind the hills, a mobile-cinema, complete with a projector and white screen will be set up in their yard screening Bollywood blockbuster Priyanka Chopra starer Mary Kom for everyone to enjoy.
“In recent times, there has been a lot of positive changes in our Indian cinema. Bollywood has produced many inspirational biography of renowned celebrities from various walks of life.These cult films gives a bold statement to our society that a path less traveled is difficult but most of the time, it has something unique to offer for the traveler,” Deep Negi, President of SOCH informs us.
With the advent of internet, D2H, Cinema halls, Multiplexes and live-streaming, one still finds it difficult to sieve content which oozes with positive messages, and SOCH is trying to bridge that gap. This mobile-cinema plans to move from village to village spreading positive, inspiring stories and documentaries to inspire habitants of all age groups in our villages, tucked away from any form of entertainment.
The dedicated team of SOCH has cherry picked a motley of Bollywood movies and will be sharing these gems with the hill folks of umpteen villages. To begin with movies such as Dangal, Mary Kom, Udaan, Taare Zameen Par tops their list. “Our objective will be achieved in totality if kids, women and elderly from our villages can enjoy these cherry picked collection of movies and take home a noble message and feel inspired to do something positive with their lives. This is the sole purpose of our small mission,” Deep Negi, adds.
Named, ‘Connecting Characters‘ – “Let us get connected with our power characters” the group hopes to spread happiness, positivity and inspire hill-folks with movies from hindi cinema for now and then move on to Hollywood and regional movies as well in the near future.
SOCH members Vivek Raturi, Shivank Thapliyal along with Devendra Bhatt need special mention as they are the people who worked on turning this ‘thought’ into a ‘reality’, within such a short span of time.























































Founder of Kartavya Karma, Gaurav Aggarwal tells us, “all 62 women who work for us come here from nearby villages. They make earrings, necklaces, anklets, bags with vibrant colour cloth specially purchased from Rajasthan such as cotton, raw khadi, jute, indigo material for these women who stitch magic with their needle and thread.”
Today this unique initiative has brought fame and fortune to habitants of Talla Gethia, Gethia Malla, Gethia Senetorium, Gethia Padaav, Jeolikote and Chiliyanaula villages as most of the artisans of Kartavya Karma belong to these villages.
In the near future Gaurav Aggarwal visualizes, “to evolve a handicraft village, complete with a training, workshop and display centre with a grand Aipan gallery. A place where our clients can see the work we, learn and order customized items from the growing number of talented artists who join us.”

The menu boasts of mouth-watering traditional Garhwali dishes such as bhatwani, chausa, bhanjeer chutney, mandua rotis (Millet Bread), Chaulaee roti (Amaranth Bread), brown and red rice, and to end it all, jhingora kheer (millet dessert) to treat your sweet tooth.













