Dateline Mussoorie: For many residents who have started dreading a walk into town to pick up household essentials or other knick-knacks, Wink It Mussoorie may be the answer to their prayers.
Launched in early February this year by 25-year-old entrepreneur Ankur Chauhan, Wink It is a one-stop online platform catering to everyday needs. A former student of the Central School for Tibetans, Mussoorie, Ankur later completed his B.Com from MPG College, Mussoorie, while nurturing a passion for website design and development.
The youngest of two siblings, this enterprising local has given the concept of reverse migration a fresh perspective. “The youth of our town often leave for work in the plains, leaving behind elderly parents. Wink It was designed for the people of Mussoorie who want their parents to have access to quick-commerce services,” says Ankur, reflecting a thoughtful vision well beyond his years.
Speaking to Newspost, he adds, “Mussoorie has been our home for over 60 years. We are third-generation Mussooriewalas.” This deep-rooted connection explains his intimate knowledge of the town’s geography and community.
Familiar with every corner of Mussoorie—from the Library end to Picture Palace and Landour—and beyond, Ankur has built a service that prioritizes convenience. Customers can place orders through the website, request pickup of prepaid purchases from their favourite stores, or even have Wink It make the payment on their behalf and settle the amount upon delivery.
Positive customer reviews from across the town highlight the growing popularity of the service. Wink It has become a valuable resource not only for local residents seeking urgent supplies but also for hotel guests looking for late-night snacks and essentials at short notice, all for a nominal delivery fee.
Currently, Wink It Mussoorie operates with one delivery executive and five partner stores, providing access to daily essentials from 8:00 a.m. to 11:30 p.m., seven days a week.
For residents and visitors alike, Wink It Mussoorie is certainly worth a try.
For readers who want more information, they can visit Winkit Mussoorie or call 7983427187.
